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“WHEN HE ORDERS SOUP OF THE DAY… ICK”

HOW SOCIAL MEDIA HAS GENDERED THE ‘ICK’

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Why 'the ick' isn't a superficial phrase used by 'picky women', but is actually a way of protecting ourselves from men who can't handle rejection

Glamour

 

Research conducted by Badoo has revealed that 82% of users have experienced the ‘ick’ and 78% have ended a relationship because of it.

GlobalDatingInsights

These are all examples that involve vulnerability, ego & in general being a real person.

TikTok Icks, The Cut

❓QUESTION❓

What does getting the ‘ick’ mean when we consider it alongside gender stereotypes?

Is the ‘ick’ a response to seeing men show vulnerability that doesn’t match up with our ideas of masculinity?

...or is the ‘ick’ a tool for empowering women?

Can it be both?