THE HIDDEN COST OF BEAUTY
COLOURISM IN THE BEAUTY INDUSTRY
colourism
Discrimination based on skin tone, particularly against darker skin tones. This form of discrimination can occur within communities of colour, and is linked to broader colonial racist ideas about skin colour. Bold Voices
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Colourism in High Fashion
The Pudding
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“The Average Black Girl”
Ernestine Johnson
The Global Market for skin whitening was estimated at $8 billion.
Women account for nearly 80% of all sales.
StrategyR
❓QUESTION❓
How do beauty standards for women cross over with colourism?
How might this impact women of colour?
📣 SHOUT OUT 📣
Afua Hirsch’s new book, Decolonising my Body is a powerful excavation of the Eurocentric beauty standards that have long shaped how, in particular, those from the Global Majority are perceived and view themselves. Taking us from puberty to end-of-life, Hirsch shows us that the ways in which we adorn and present ourselves have spiritual implications and shape the possibilities we see for ourselves in the world.